“The Man from Laramie” Phone Campaign

Jimmy Stewart’s latest film, The Man from Laramie, was set to premiere in San Antonio, Texas, on July 13, 1955. To help promote the film, Columbia Pictures initiated a “Call Jimmy Stewart” telephone campaign. Small ads like the two below began to appear in newspapers in select cities around the country: The June 22, 1955,…

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Take Her She’s Mine

Take her She’s Mine was a film starring Stewart, Sanda Dee and Audrey Meadows which was released in the U.S. on November 13, 1963. To help advertise the film on radio, 20th Century-Fox issued a 10-inch, 33 1/3 RPM record featuring six specially prepared spots. Stewart’s voice is heard on all but two of them…

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